7 Marketing Strategies for Printing Press Companies
Identify your ideal customers
The starting point for every printing business strategy for marketing should be to focus on your customers. Who do you think they are? Most importantly, what do you want them to be and how long do you want them to stay?
Every printing press business that wants to improve in sales and marketing will have its dream customers- the ones that value and respect your creativity and skills.
The ones that never doubt you over your price because they know that you have been doing exceptional jobs for them.
The major point in marketing your printing business is the relationship you have with your customer.
Sharing their ideal on the kind of job you doing for them, for example in graphics designs most customers prefer to say what they want describing the kind of design they want you to design and print.
Take a moment to observe your ideal client who you love working the most and how you can strengthen the relationship between you and your client
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Identify customer wants and needs
Depending on the relationship you have with you customers, many printers feels maybe by speaking with them.
Rewarding customer relationships is built base on partnership, collaboration and understanding; the feeling you always understand exactly what the customer needs; a feeling that they can always rely on you and you won’t let them down. That’s certainly our experience.
Considering why customer comes to your office in the first place. What kind of services were they not getting from the other printing presses? What was the main point and misunderstanding that made them to leave the other presses for a better one?
Now, without knowing what your ideal customer would look like. You know the key drivers that sent them in to your direction. And you can trust not just your existing customers that are battling with the some of these issues.
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Make your proposition distinctive
A proposition in offering a business makes to its market, to easily make more sells. Most challenges that occur when developing a marketing strategy for a printing business is that almost all the propositions sounds exactly the same, usually a fairly generic mixture of price, quality and fast delivery.
But when every printer has the same price, there’s nothing to make you stand out. So next, considering
What your key points should it be? What do you do that is different? What do you do better than other printers?
That can be the nature of your production. At SIR FRANKIE CITY TROUPHY, our key difference is our ability to offer fast delivery on any kind of Printing Jobs and offer a print solution for every surface at any scale.
Your key difference may be the technology you use to deliver a specific product or the capacity you use to personalize it.
It may be the eco-friendly of your link. It can be the level of your industrial knowledge or the period of time which your people go to create happy clients.
Whatever you identify as your distinctive proposition, it’s very important that, you add to it being distinctive, it can also be useful when you put the wants and needs of your customers identified at one pieces.
For example, be laudable to base your proposition. But it would only make more sense to pick it as your key proposition if it was something you had identified as being the major concern to your clients.
Otherwise, while you wish to make it a significant part of what you are offering, it may not be smart to make it your main proposition.
7 Marketing Strategies for Printing Press Companies
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Make your proposition memorable
A great proposition needs to be one that not only resonates with your targeted customers, but which sticks in their mind when they actually need your services.
Being memorable really boils down to two elements:
Ensure your proposition is easy to articulate simply
Articulate it in a way that sticks
It doesn’t really matter how good a proposition sounds in words unless you’re able to break it down quickly and easy that it will stick in the minds of those who see it or hear about it.
Imagine you get into an elevator at an expo with someone that wants to know what you do for a living.
You have the time between the doors closing and opening again to put your all your proposition across quickly and clean. If you can do that, you know you’ve got a proposition with good potential.
Articulating your core proposition in a way that sticks is about getting your branding, and designs content right (and in a consistent way) across all your marketing methods, from the internet to brochures and emails to social media. This takes the job into branding rather than a marketing strategy for your printing business, which we’ll leave for another time.
See Best 10 Essential Printing Press Techniques for Every Designer
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Generate leads
The two major types of lead generation (that is, how you can generate customers). One goes out and finds customers (this is outbound lead generation); the other lets customers find you (inbound lead generation)
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Use (the right) social media
Social media can be a natural way to showcasing your products. Some platforms are particularly well suited to print marketing.
Let take Instagram, for example, developing primarily as a visual platform (unlike, for example, LinkedIn) and is perhaps the obvious starting point when assessing which social media platforms to join.
More important than the technical suitability of the platform, however, is choosing the social media where your clients are likely to be.
If you’re a business-to-business printer and you have no designs on venturing outside that market, LinkedIn might be your natural starting point, despite it not being the obvious vehicle for your imagery.
If your research tells you that your entire customer base lives on Facebook, there’s little point setting up stall somewhere else.
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Offline social media
It’s easy to focus entirely on digital when exploring how to market your printing business, but don’t overlook ‘offline social media’ which, in ‘old money’ is simply getting out and having conversations with people.
Exhibitions and conferences can let you create stands with a big impact that showcase your real-world capabilities (rather than relying on digital images), but the beauty of such events is that.
In addition to the contacts you make and contracts you secure, they inevitably provide lots of content for social media, blogs and newsletters too.
Awards events give you the opportunity to pit your best against your competitors’ and benefit from the resulting publicity. This can be a particularly effective marketing strategy if your work is high profile, large scale or especially innovative.
7 Marketing Strategies for Printing Press Companies