How to Start a Successful Printing Press Business from Scratch: The press printing business is a highly lucrative business that entrepreneurs should give their attention to. The printing business is not a new business, it’s has been in existence for decades and it keeps evolving.
Over the years, printing has proven to be one of the businesses that have never gone into extinction and will not anytime soon. Individuals, government, and corporate organizations need these kinds of services at some point or the other.
Below are the simple procedures to start a printing press business from scratch and be successful in it.
Familiarize Yourself with the Printing World
Printing requires a lot of colour separation, color matching and recognition. This is not something you can just guess and start doing
In addition, you must be familiar with the CMYK (Cyan, Magenta, Yellow, Black) processing this is the major colour of the printing world
Surrounding yourself in a printing environment helps you to learn more on how it is done. But, if you already have the experience of colour in the printing industry then you can skip this step.
Register Your Business
Once you have find the idea of what you want to jump in, the next step you have to take is finding a very suitable business name and register it with Corporate Affairs Commission (CAC).
There are so many benefits attached to registering of business name. One of them is that it helps your company to be known to government and private organizations.
In addition to that, you can be able to create a credible, reliable and trustworthy relationship with your customers. This is because most clients trust structured business.
To register your business, visit the CAC portal, and follow the required procedures. However or locate any of their offices closer to you, must entrepreneurs always find it very difficult to register their businesses for themselves. So, suggest you get the service of a lawyer or get a legal firm to help you out.
One of the firms you can trust is ReDahlia. With just N15, 000 you can get your business registered regardless of your location in Nigeria
Research for the Right Equipment You’ll Need
Before you buy any of the equipment you need, make sure you do a very serious research from your competitors and the equipment they are using. Also remember that printing keeps evolving.
Machines are always updating, a trending machine this year may become obsolete in the coming years.
Since, you need to always keep yourself updated of the latest development. Once you have notice a targeted audience, visit the press businesses that are currently catering to that audience and observe their equipment and patterns they are using
Once you discover their patterns always try to approve on them, so that you can include them in the service you are offering to attract more customers. Offering what your competitor doesn’t have will give you a competitive advantage.
If you can’t visit all the printing presses, you can easily check out their website pages for the necessary information’s you need in developing your printing press business. Normally, there are several printing machines and they differ in size, and quality.
Draft Your Printing Business Plan
Business plan can be defined as a document setting out your business’s future objectives and strategies for achievement them.
This step is one of most important aspect of the printing press businesses and so many other businesses in Nigeria and across the country because it contains detailed information that can help you improve your business chances of success.
More than that, it helps you achieve both the short and long-term objectives of your business and allows you to manage your business very well.
Secure a Space in a Good Location
Location is one the most important thing in business; if you want to own a printing press, you will have to definitely rent a good space where you can set up your equipment. The cost of the location will be based on the location you choose.
This step cannot be overemphasized because location is another major role that has to do with success of a printing business. Preferably, choose a location where printing activities are dominant is ideal.
For example, in a place like Abuja, Nigeria, the first three places that come
to mind when you think of printing are UTC in area ten (10), Comas plaza, area three (3) and Yanyan Plaza. You can begin printing press business from such locations and gradually expand to other locations.
In simple terms, choose a location that brings you closer to your customers and convenient. Once you have secure the place, you can then set up all your machines and equipment
Employ Skilled Labour
Statistically, as a beginner you don’t have to employ more than 5 person in your printing business. Enterprises employ fewer than 10 people.
As more business owners utilize digital printing equipment, fewer skilled technicians will be needed to operate the machines. That said, there are two major people you will need to employ for a start they are:
a good graphics designer/computer operator and a large format operator these are the two major you will need to employ for a start
See Best 10 Essential Printing Press Techniques for Every Designer
Market Your Printing Business
This is another important stage that needs to be taken very seriously. Your business won’t be known if you don’t advertise it or talk about it. As a matter of fact, all other efforts will go to waste if this step is trivialized.
You can have all the best equipment in the world and all the best employees, but if you don’t have customers, you will go out of business.
Therefore, pay more on advertising. Explore all the available marketing option and don’t stop marketing even when it seems like you have all the customers you need.
Final Thought
In conclusion printing press business is one of the best business that fetch lots of income. If you are interested in investing into the printing business, the best time to star t is now.